If you give a girl the opportunity to code, the tech industry seems to expect her to ask, “Where are the pink accessories?”
When it comes to getting girls invested in coding, the tech space has one main tactic — turning up the ultra-feminine ethos. Whether it’s layering on a veneer of blushed tones or upping the “cute” factor of events, there’s a big assumption that to welcome girls into coding, we need to think pink.
The nugget of truth in this, of course, is that more girls should be granted access to tech spaces. But the success of “pinkifying” as a way to open those spaces is debatable.
In 2013, only 18% of those graduating with a computer science degree in the U.S. were women. That lack of diversity trickles down into the computer science profession, with gender diversity (or any diversity) in Silicon Valley relatively nonexistent.